Loyally Being Disloyal

Loyalty Card Ring

Loyalty Card Ring

I thought I was clever when I designed this contraption, I like to call the Loyalty Ring, to organize my loyalty cards (Type A personality, here…so it is alphabetical).

Okay, I didn’t patent it-but I should have added some bling and sought a patent. I designed the contraption so that my wallet didn’t weigh a ton and cards were not bulging out of every crevice of my wallet.  All in all, my contraption has worked well over the last few years. Although I have advanced to the iPhone app to store my loyalty cards I still kept my loyalty ring for backup.After years of packing this wad of plastic around, I am wondering why the heck am I doing this and what am I getting out of it. Out of the 28 loyalty cards (which could confirm my husband’s belief I shop too much), I believe I get an actual perk or discount from about five of them. I am beginning to think that this “loyalty” concept is a scam! The only person being loyal in this relationship is me; dutifully swiping my card.  Loyalty point by point I am being loyal and making companies wonder why anyone would need diapers, a tackle box, and lipstick all in one purchase. Okay, maybe the companies are being loyal too by collecting information from every one of my purchases each and every time; silently stereotyping me into some marketing demographic. Heck maybe loyalty cards trade information with each other and try to triangulate their information to figure out who we really are as shoppers.  Maybe the government is involved. Okay, I don’t’ really think that. But really, why am I carrying these cards? Why am I loyal? I don’t care if I am a VIP at a pet store, grocery chain, or a yogurt shop.  Why do I dig these out of my purse in a checkout line while simultaneously begging my toddler to be patient one more second in hopes of being rewarded for my loyalty by a future discount?

All of this loyalty talk has changed my mindset. I am going rogue and disloyal on at least 23 of the 28 cards. Maybe if we ban together and enough of us are disloyal we will just all get good, fair prices when we checkout. No coupons, no points, and most importantly no LOYALTY! Burn them, recycle them, turn them into guitar picks (you can really do that-they create a gadget for everything), or covert them to art or jewelry…just quit being loyal.

Today my spoon is full of disloyalty.